How To Write A Business Letter To Customers . My name is lukas george, and i'm the ceo at (insert business name). When writing the headline of your sales letter, it's important to capture the reader's attention as quickly as possible and entice them to continue reading. 5+ Sales letter examples Find Word Letters from www.findwordletters.com Follow these four simple steps to successfully write a letter to sell a product: During this time, i wanted to reach out and update you on how we’re approaching the situation at salesforce. Create a call to action.